Those aged 29 to 34 in Hinge's study tend to respond more to more personal conversation starters. If you'd like to talk to someone who is 35 or older, Hinge suggests conversation starters with pop-culture references.
People in San Francisco respond more to opening lines that play off of nostalgia or their childhoods.
Do a search on your site to see which is more prominent — taglines or screen names. Likewise, in the world of online dating, your goal is to present yourself in a way that tends to attract the right kind of person, not every available prospect.
The obvious first step is to think about the kind of match you want.
Start a conversation with a reference to '90s culture if you're in Chicago — Hinge users there, apparently, love talking about being '90s kids.
If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you."Every day, the Hinge team is asked if we know the secret to starting a great conversation that will actually lead somewhere," Karen Fein, Hinge's vice president of marketing, says. Since it's our mission to help users move beyond the swipe, to connect over something interesting and to ultimately meet up — we decided to find out." Here are some of Hinge's findings.If you take nothing else away from the company's results, just know that pretty much anything you say to a new match is better than a simple "hey." To collect information on how Hinge's users respond (or don't respond) to opening lines, Hinge's data analysts and copywriters came up with 100 opening lines and then showed a selection of them to some of their users to see how they would respond.Angelenos, unsurprisingly, respond more to conversation starters involving celebrities. New Yorkers are more responsive to opening lines that invoke escaping reality.
If you're in Boston, Hinge suggests, use a straightforward or cynical opening line. Hinge suggests: "Choose: adult treehouse or the ability talk to animals? C., responded more to food-related opening lines — but specifically opening lines that mentioned cheese, for some reason.
For example, here’s an a tagline that makes you want to read on: Skydiving is the coolest experience on (or off) this planet. Oh here they are.” • “In time, we all become that which we most hate.