We may argue that this is the same today, and in some respects it is, but with the rapid standardization of browsers, the decline of homepages, the progress of mobile networking, and success of a few number of social networking platforms there can be no doubt that over the last decade our network has significantly changed our interactions and therefore personal identities.
Instead, today in the electric age as foretold by Marshall Mc Luhan, we mostly get lost in one another’s information because “electrically contracted, the globe is no more than a village” in which we are “eager to have things and people declare their beings totally.” But it is clear that this “declaration of being” may be less about a deep faith in the “ultimate harmony of all being,” and something closer to narcissism, voyeurism, and/or the most blatant example of the commoditization of one’s own identity.
Here lies yet another dynamic conflict of identity.
If their dialog, among other features, is so easy to single out, why bother? It may be that they continue to confuse and generate revenue from the few Yahoo! Another possibility, whether or not based in truth, is that these businesses being promoted no longer exist, yet their hordes of bots, let loose upon Yahoo!
The difference might be that on Second Life the pseudonymous personality itself is highly valuable and requires a lot of work to create. A pseudonym especially represents an earlier Internet, where a chat handle was infused with identity. Anonymity existed then, but not as an identity or personality, but as a disguise to be mistrusted and sometimes feared.
It is with this standard that I chose talking HEAD™ in the 1990s, with the trademark symbol giving me ownership to my handle when in my favorite social space, L. Anonymous was not respected, more reviled and ignored. The most recent form of pseudonym, which is found in one’s actual name as per social networks, is a strange case.
One can’t help but imagine bot-2-bot conversation, an endless loop of automated responses, ad infinitum.
It becomes blindingly clear who is real and who is not based on various elements of the both the user’s chat handle as well as their vernacular.
Now, one is forced into publicizing all, defining identity by the number of friends, likes, reblogs, and activities (activism) –we must all act as our own PR agents, releasing press releases on our own behalf.